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  • Mervyn Cole

Greta Gerwig's 'Barbie' Gets a Rousing 10-Minute Standing Ovation at Sundance

PARK CITY, UT—Oscar buzz wasn't expected for the live-action film based on Mattel's iconic children's dolls when it screened at the Eccles theater on Saturday night. Gerwig, the acclaimed film's Director, is no stranger to the awards circuit, having won for 2019's Little Women, "Barbie shaped me into the woman I am today. I grew up smashing Ken and Barbie's naked bodies together, something I proudly do on Sunday mornings with my partner, Noah. Thankfully, he isn't blank down there." Greta's real-life Ken is filmmaker Noah Baumbach, who co-wrote the script, "I think bringing Barbie to the big screen will hopefully inspire young unattractive people to get out and get plastic surgery. I'm hoping there's a nationwide shortage of hair-bleaching chemicals. Everyone looking like Ken and Barbie is the end game here."

Mattel spokesman Johnathan Winterbottom was on hand in a booth giving out Barbie swag bags. The bags included signed/tattooed Barbie dolls. "We anticipate a massive spike in doll sales. The filmmakers opted to take backend merchandising points just like George Lucas' deal with Kenner back in the 80s. This film will not only sweep at the Oscars, but it will also change how we look and act for years to come."


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